GUIDE · UPDATED 2026-07
California's DELETE Act, in plain terms
The law behind this registry — and the coming one-stop deletion mechanism that will let you opt out of every registered broker at once.
California's DELETE Act (SB 362, 2023) is a law that requires data brokers to register with the state and eventually lets you delete your data from many brokers in one place. It's a practical step beyond earlier California privacy laws, designed to make opting out less of a hassle.
What the law requires from data brokers
Data brokers operating in California must register annually with the California Privacy Protection Agency (CPPA). That registry is public—which is why OptOut Index has access to it. Once registered, brokers are subject to deletion and opt-out requests from consumers, and they're required to honor those requests on a regular schedule.
The future: DROP (Delete Request and Opt-out Platform)
The DELETE Act directs the CPPA to build DROP, a single online tool where you'll be able to request deletion from every registered California data broker at once, rather than contacting each one individually. When DROP is fully operational, brokers will be required to process batch deletion requests through it. This should save you time and reduce the risk of missing a broker.
What you can do now
Until DROP launches, your rights under the DELETE Act and earlier California law (the CCPA and CPRA) remain in place:
- You can request to know what data a broker holds about you
- You can request deletion of your information
- You can opt out of the sale of your data
For now, these requests happen per-broker—you'll need to contact each one separately. OptOut Index helps you identify which brokers have your data and guides you through individual opt-out steps. Once DROP is available, the process will consolidate, and you'll be able to submit a single request to reach all registered brokers.